| Seiko is a trendsetter company that, at various times | | | | ideas for watches. Seiko is a producer of many first |
| in history, introduced different watch designs and | | | | wristwatches of the world, of their own kind. |
| ideas. There is a wide variety of brands available in | | | | Seiko does not compromise on customer satisfaction. |
| the market for watches, but none of them focuses | | | | It focuses on the needs of small markets and small |
| on customer satisfaction more than Seiko. The unique | | | | segments. Whether the watch is for men or women, |
| combination of traditions, technology and design that | | | | Seiko uses attention to detail to please its buyers |
| Seiko uses is not used by any other company or | | | | and users. In order to maintain its standards, the |
| brand. Seiko watches are stylish and fashionable. With | | | | company does not outsource from anywhere. All of |
| each of its new watch, the company changes | | | | its products are designed in houses by its skilled and |
| everything: from design to technology. | | | | trained watch makers. Minor items and materials for |
| Seiko is a Japan based company that was founded in | | | | the watches like lubricating oil, luminous compounds, |
| 1881, by KintarÅ Hattori. Earlier, it was jewellery | | | | dials etc. are all made completely by its own workers |
| and watches shop and was sold under the name of | | | | at Seiko factories. |
| Seikosha. From the start of the company to date, | | | | The company not only focuses on the technology |
| the company has a vision to provide high customer | | | | but also on the quality of the products. The features |
| satisfaction. | | | | like colours, design and even packaging of the watch |
| Watches were usually used to see the time, but with | | | | is given special attention. Each watch by Seiko is |
| the unique watch culture that Seiko has promoted, it | | | | hand-made and is a master piece on its own. The |
| has become more than just a time measuring device. | | | | watches are affordable and classy at the same time. |
| According to Seiko, the watch one wears represents | | | | Seiko, in order to meet the requirements of the |
| his/her personality. For both men and women, | | | | customers from different segments, has introduced |
| watches have now become a fashion accessory. | | | | different lines like King Seiko, Grand Seiko and Seiko |
| Keeping the use of watches and the watch culture in | | | | Kinetic etc. Because of its well established repute in |
| focus, Seiko has always catered for all time keeping | | | | the time keeping market, the brand is also official |
| needs. | | | | timer of many international events including Olympics, |
| Seiko, because of having innovation as one of its | | | | World cups, World Championships etc. |
| important goals, has been at the forefront of watch | | | | Seiko as a brand has managed to provide quality |
| technology. Many ideas and innovations in watches | | | | service through years of dedication and commitment |
| have been introduced by Seiko. In 1969, Seiko | | | | to perfection. It has introduced best watches for |
| produced the first quartz watch, called Astron, and | | | | each segment of the market to meet their varying |
| later Seiko also introduced the watch chronograph | | | | needs and expectations. Due to its commitment to |
| concept. It was the first company to make a quartz | | | | perfection, the brand has never failed to satisfy its |
| chronograph. The company has since then been | | | | customers, and it has, therefore, become the market |
| known for its advanced technology and innovative | | | | leader in watch making industry. |