Doing Business in Spain - Business Lunch Protocol

1. Be on time. Despite what you may have heardfine restaurant, you can rarely go wrong by asking
about Southern European customs, Spaniards arefor the vino de la casa or the headwaiter's
punctual (at least as punctual as traffic snarls permit).suggestion.
If you arrive first, either wait in the bar or ask for6. Hands should be kept above the table at all times,
the table that has been reserved.if necessary resting the forearms on the table edge.
2. Lunch rarely starts before 2:30 p.m. Spain runs on aSpanish mothers reprimand their children if both hands
different schedule than the rest of Europe. Mostare not in view: "What are you hiding in that other
Spaniards begin the day with a light continentalhand?" This suspicion dates back to the days of
breakfast on the way to work, take a break at 11swords, daggers and courtly plots.
a.m. for coffee, have lunch at 2:30 p.m. and then dine7. When business does come up (and it is best to
at 9:30 p.m. or later. A business lunch will take at leastwait for the Spaniard to raise it), talk principles. Do
an hour and a half, and two and a half hours is notnot pull spreadsheets or reports from your briefcase,
unusual.start drawing calculations on the napkin, or press on
3. A luncheon is a social occasion first, a businessmoney-related subjects.
event second. Personal relationships are important.8. If you are the host, signal discretely for the bill (la
The Spanish executive will want to get to know andcuenta) after the coffee has been served and liquors
trust the person with whom he may do business.offered. The waiter will never bring the bill to you
Lunch is his opportunity for getting better acquaintedunasked, but he will be prompt once you have done
with you. Appropriate conversations include sports,so.
travel, family, vacations, politics and old friends.9. Your business lunch may appear to end with
4. Your guests will be impressed if you pick annothing more than warm thanks and a promise to
appropriate restaurant. Spaniards like to be seen byfollow up, but expect results. Most Spaniards will be in
and see people they know.touch the following day with a confirming letter, a
5. Most meals are accompanied by wine. Spaniardsrequest for those spreadsheets or documents you
like their excellent domestic reds (vino tinto) so muchdidn't pull out at the table, or they will have a
that they will drink them with not only meat, but alsomember of their staff contact you or your staff. Be
the traditional white wine dishes of fish and fowl. In aconscientious about anything you have promised.